Category Customer Experience
Ideas on how you can support your organisation in becoming data driven and developing the right cultural environment for success.
Recently I read an article focusing on “Understanding Your Customers in the Digital Era”. The article highlighted the rise of digital and how the accompanying explosion of customer data has revolutionized marketing. As I am sure you are aware and often receive targeted marketing, using technology and data, marketers today can better understand their customers, […]
After recently attending the “How to create the optimum B2B customer experience” a Gallup and Limelight executive briefing using analytics and providing advice for B2B Leaders. Held at the Shard (fab building) if you get the opportunity to visit. Below are the key points from the event which resonated with me. We all know (hopefully) […]