Category Big Data
Some practical advice on how to better define your strategy and manage some of the potential hurdles and pain points of a digital transformation.
Taking the time now to formulate what data quality means to your company or organization can create a ripple-effect of improved customer service, a better customer experience, a higher conversion rate and longer customer retention – and I am sure you will agree those are the kinds of returns on investment that any business will […]
Are you delivering business value in your projects and activities? What is Business Value? The source of Business Value in a project or improvement activity does not necessarily come from a single route, it can be from a variety of improvements, depending on the organisational aims and objectives and where they are in their journey […]
Feel you need to go digital, so you don’t get left behind. Want to set the foundations of your data management programme and introduce governance of data. Get a jump start with your customer satisfaction, cost reduction or improvement programmes. Where do you start? Below is a great high-level summary of what you need to […]
Recently I read an article focusing on “Understanding Your Customers in the Digital Era”. The article highlighted the rise of digital and how the accompanying explosion of customer data has revolutionized marketing. As I am sure you are aware and often receive targeted marketing, using technology and data, marketers today can better understand their customers, […]
What is a Data-led Organisation? An organisation that uses data to drive their decision-making process. Before making a decision, they analyse relevant data and let the conclusions drive the decision. Trust in the data is paramount if your decision-making is being driven by the conclusions of the analysis of your data. How do you get […]