Author Archives: Zed Insights / EH Data Intelligence

How Will You Exceed Your Customers Expectations?

Recently I read an article focusing on “Understanding Your Customers in the Digital Era”. The article highlighted the rise of digital and how the accompanying explosion of customer data has revolutionized marketing. As I am sure you are aware and often receive targeted marketing, using technology and data, marketers today can better understand their customers, […]

You Want To Become a Data-led Organisation…How do you get there?

What is a Data-led Organisation? An organisation that uses data to drive their decision-making process.  Before making a decision, they analyse relevant data and let the conclusions drive the decision. Trust in the data is paramount if your decision-making is being driven by the conclusions of the analysis of your data. How do you get […]

Does Your Big Data Have Emotion?

Do you understand the emotional way in which people use your products or services?

Now – GDPR…Next – More Data Legislation!

When we access the web, we often entrust vital personal information, such as our name, address, and credit card number, to our Internet Service Provider and to the website we are using. What happens to this data? Could it fall into the wrong hands? What rights do we have with regards to our personal information? […]

GDPR Plan – Do you have yours?

Have you kicked off your GDPR programme of work? Do you think you will be compliant by 18th May 2018? Below I have listed the areas and questions that I feel should be considered. I have formed these into a high-level plan to aid implementation in a phased approach. Assess the questions and points. Identify […]